SXSW 2026 — CMI Media Group at SXSW
L to R: Kristen Tappan, EVP, Client Leader, CMI Media Group; Deanna Fedick, SVP, Client Director, CMI Media Group; Eugene Lee, COO, CMI Media Group, Susan Dorfman, President + CEO, CMI Media Group, Carly Kuper, SVP, Public Relations + Corporate Communications, CMI Media Group; Mary Padula, SVP, Client Director, CMI Media Group; Joe Post, SVP, Client Director, CMI Media Group.
L to R:Bill Lucas, Brand Lead, Women’s Health, Sumitomo Pharma America; Tara Sparks, Director, Paid and Earned Media, Novo Nordisk; Jonathan Zile, VP Data & Analytics, PulsePoint; Gozde Dinc, Marketing Director, Genentech; Eugene Lee, COO, CMI Media Group.
Where we were with our clients
ADWEEK House panel with PulsePoint!
Speaker
Eugene Lee, COO, CMI Media Group
March 15th at 11 AM
ADWEEK House
Accenture Austin
323 Congress Ave, Austin, TX, 78701
Register here!
Who you saw this year
Susan Dorfman
President & CEO
CMI Media Group
Eugene Lee
COO
CMI Media Group
Kristen Tappan
EVP, Engagement Strategy
CMI Media Group
Joe Post
SVP, Engagement Strategy
CMI Media Group
Mary Padula
SVP, Engagement Strategy
CMI Media Group
Carly Kuper
SVP, Public Relations & Corporate Comms
CMI Media Group & Compas
SXSW Nth Degree is live, watch now for the top takeaways
SXSW offers healthcare and pharma marketers a unique blend of cutting-edge tech, creative inspiration, and networking opportunities that can seriously boost their business.
- Tap into the Zeitgeist: SXSW is a cultural pulse point. It’s where trends emerge and conversations ignite. Attending allows marketers to understand the evolving landscape of health, wellness, and technology, giving them a crucial edge in crafting relevant and resonant campaigns.
- Reach Early Adopters: The SXSW crowd is known for being tech-savvy and open to new ideas. This makes it the perfect testing ground for innovative healthcare solutions and marketing strategies, allowing you to gather valuable feedback and refine your approach before wider rollout.
- Forge Powerful Partnerships: SXSW is a melting pot of creatives, technologists, investors, and influencers. It’s an unparalleled opportunity to connect with potential partners, collaborators, and even investors who can help bring your vision to life. Think app developers, VR/AR specialists, data analysts, and more.
- Elevate Your Brand: Being present at SXSW positions your brand as forward-thinking and innovative. It shows that you’re not just keeping up with the times but actively shaping the future of healthcare. This can significantly enhance your brand reputation and attract top talent.
- Gain Actionable Insights: From panels and workshops to interactive exhibits and networking events, SXSW is packed with opportunities to learn about the latest trends, technologies, and best practices in healthcare marketing. You’ll walk away with a wealth of actionable insights to inform your strategy and drive results.
- Inspire Your Team: Sending your team to SXSW is an investment in their professional development. The experience will spark their creativity, broaden their perspectives, and equip them with the knowledge and inspiration they need to push boundaries and achieve greater success.
In short, attending SXSW empowers healthcare and pharma marketers to stay ahead of the curve, connect with key players, and drive meaningful impact in a rapidly evolving industry. It’s not just about attending a conference; it’s about investing in the future of your brand.