Cannes Lions 2026 — CMI Media Group at Cannes
June 22-26
Where the future of creativity gets forged and pharma marketers have the chance to:
- Escape the echo chamber
- Network with the best
- Level up your storytelling
- Witness cutting-edge tech
- Future-proof your strategy
Cannes Lions is an investment in your brand’s future. It’s where you can ignite your creativity, forge powerful connections, and discover the next big thing in pharma marketing. Don’t just attend Cannes, conquer it.
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CMI Media Group at Cannes 2025
- Marketecture sat down with Oleg Korenfeld, Chief Technology Officer, to discuss CMI Media Group’s experience integrating AI into agency media planning. Their conversation explores the challenges of working with multiple data sets, the limitations of generative AI in answering precise data queries, and how CMI has adjusted its approach to automation. Oleg also shares insights on legal considerations, practical rollout hurdles, and the future potential of AI in media insights and planning.
Listen to the podcast here. - MM+M interviewed Justin Freid, Chief Media & Innovation Officer about the evolving landscape of healthcare media, stressing the importance of omnichannel strategies to connect with both patients and healthcare professionals. In the conversation, Freid highlights the transformative impact of AI in media planning, advocating for tailored technological solutions to address the specific challenges of the healthcare sector. Ultimately, the discussion emphasizes how technology can enhance media planning while preserving the vital role of human expertise.
Listen to the exciting discussion here.
Our team’s presence at this global epicenter of creative excellence proved invaluable, solidifying existing relationships with clients, fostering new connections, and igniting fresh perspectives that will drive our future endeavors. Check out some on the ground moments from this years event.
Cannes Lions is where the future of creativity gets forged and for pharma marketers, it’s a chance to:
Escape the echo chamber: See what’s working outside of pharma, get inspired by groundbreaking campaigns in other industries, and bring fresh perspectives back to your brand.
Network with the best: Rub shoulders with creative powerhouses, tech innovators, and industry leaders. Find potential partners and collaborators who can help you push boundaries.
Level up your storytelling: Pharma marketing is about more than just data and clinical trials. Cannes showcases the power of emotional connection and compelling narratives. Learn how to craft stories that resonate and inspire action.
Witness cutting-edge tech: Explore the latest advancements in AR/VR, AI, and digital experiences. Discover how these technologies can transform patient engagement and elevate your brand presence.
Future-proof your strategy: The marketing landscape is constantly evolving. Cannes provides invaluable insights into emerging trends and best practices, helping you stay ahead of the curve.