Trust and Influence: Where Healthcare Decisions Really Happen – and Drive Results
Discover how engaging the full spectrum of healthcare voices—from patients and caregivers to nurses, and pharmacists —can directly impact your pharma bottom line in today’s complex consumer landscape. Join industry leaders Khari Motayne, VP, Engagement Strategy and Nicole Brandt, VP, Communications Planning, for our 2nd Annual Beyond Representation Day to master the strategies for reaching consumers where, when, and through whom they prefer to receive healthcare information.
This is a can’t-miss opportunity to elevate your brand and make a real impact.
This event includes networking, discussion, and learning to focus on important topics, such as:
- Strategic conversations and inclusive media planning
- Diverse spending
- Building a media plan with an inclusive mindset
- The patient/caregiver perspective
Healthcare brands face a challenge: effectively reaching diverse audiences. Inclusive marketing offers a solution to overcome the media investment gap and ensure all communities have access to vital health information.
Download the POV for the 2025 event here
Sponsors
Happy Hour Sponsor
(left to right) Panel: Building Bridges: HCPs and Pharma Working Together to Save Lives: Dr. Janelle Duah; Dr. Quentin R Youmans, MD, MSc; Dr. Purvi Parikh, MD; Nicole Brandt, VP, Communications Planning, CMI Media Group.
(left to right) Sponsored Session: Alpha Precision Media: Dr. Rob Gore, M.D.; Leo Dixon, Director of Strategic Partnerships, Alpha Precision Media; Kam Taitt, US Pharmaceutical Media Partnerships and Content Strategy, Alpha Precision Media.
(left to right) Sponsored Session: WebMD Mission & Commitment to Health Literacy: Laura Downey, Executive Editor, WebMD Point of Care; Paul Bar, Senior Vice President, Product Marketing, WebMD.
(left to right) Panel: Own Your Health: Patient Empowerment at Every Stage: Colette Peterson, VP, Engagement Strategy, CMI Media Group; Yasheaka Owens, Director, Business Insights, CMI Media Group; Galina Espinoza, Editor-In-Chief, Flow Space; Lainie Sullivan, SVP, Commercial Development, Sharecare; Sumita Ell, Associate Director, Audience Intelligence, CMI Media Group.
(left to right) Panel: Is there a Health Equity Crisis? The Diagnosis and the Prescription: Khari Motayne, VP, Engagement Strategy, CMI Media Group; Len Burnett, Head of Media and CRO, Hero Media; Erica Taylor, P.h.D, Chief Marketing Officer, Genentech; Calvin Butts, CEO, InterVid; Dr. Quentin R. Youmans, Cardiology & Internal Medicine Bluhm Cardiovascular Institute.
(left to right) Brian Cunningham, Group SVP, Media Investments and Partnerships, CMI Media Group; Khari Motayne, VP, Engagement Strategy, CMI Media Group; Carly Kuper, SVP, Public Relations, CMI Media Group.
Nicole Brandt,
VP, Communications Planning,
CMI Media Group
Khari Motayne,
VP, Engagement Strategy,
CMI Media Group